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William Bissell of Fabindia on building brand, lessons from the journey

  • Pankaj Mishra
  • June 3, 2019
  • 3:27 pm

William Bissell of Fabindia on building brand, lessons from the journey

  • Pankaj Mishra
  • June 3, 2019
  • 3:27 pm

“Giving just returns to your investors and shareholders is a restrictive model for business. Business is such a powerful force, it needs to stand for a higher purpose,” Bissell tells me in this episode of Outliers.

Bissell, who took over the business in 1999, is now the vice chairman of Fabindia.

If you want to learn from William’s journey of creating a “built to last” brand, listen in.


Credits:
Produced by Anand Murali
Disclosure:

Disclosure: FactorDaily is owned by SourceCode Media, which counts Accel Partners, Blume Ventures, Vijay Shekhar Sharma, Jay Vijayan and Girish Mathrubootham among its investors. Accel Partners and Blume Ventures are venture capital firms with investments in several companies. Vijay Shekhar Sharma is the founder of Paytm. Jay Vijayan and Girish Mathrubootham are entrepreneurs and angel investors. None of FactorDaily’s investors has any influence on its reporting about India’s technology and startup ecosystem.

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