William Bissell of Fabindia on building brand, lessons from the journey

“Giving just returns to your investors and shareholders is a restrictive model for business. Business is such a powerful force, it needs to stand for a higher purpose,” Bissell tells me in this episode of Outliers.

Bissell, who took over the business in 1999, is now the vice chairman of Fabindia.

If you want to learn from William’s journey of creating a “built to last” brand, listen in.