Helping India’s over 500 million internet users find what they are looking for is the Holy Grail for everyone from Facebook and Google to Flipkart and Amazon.
Little Black Book (LBB), an online discovery and shopping platform cofounded by Suchita Salwan, a 29-year-old former marketing executive with BBC India, is fast becoming the go-to place for its close to 4.5 million users.
Listen in to this podcast with Suchita and learn from LBB’s playbook of building great communities, curating discoveries with integrity and, most importantly, doing all that without throwing monies to acquire users.
“Giving just returns to your investors and shareholders is a restrictive model for business. Business is such a powerful force, it needs to stand for a higher purpose,” Bissell tells me in this episode of Outliers.
Bissell, who took over the business in 1999, is now the vice chairman of Fabindia.
If you want to learn from William’s journey of creating a “built to last” brand, listen in.