Amuleek Singh Bijral, the founder of Chai Point, is an outlier for many reasons. For me, Amuleek is an outlier because of his undying focus to ensure Chai Point is sensitive towards the environment. And he believes being environment-friendly makes business sense too. Also, he’s in my list of Indian founders who I believe are building institutions that will last.
In this conversation, there are some never-told, amazing back stories about Chai Point’s innovative packaging, business strategy, and organization culture.