How Vinoth Chandar of ChuChu TV made it a top global brand on YouTube

With over 24.5 Billion views and more than 38 Million subscribers across its channels, ChuChu TV is one of the top video creators on YouTube from India.

Vinoth Chandar, founder and CEO of ChuChu TV, began the channel in 2013 with a nursery rhyme video titled ‘Chubby Cheeks’ sung by his daughter, which went viral and received over three hundred thousand views in two weeks. Today the company has grown both in India and globally and boasts multiple channels creating content for kids — even catering to an international audience through ChuChu TV Canções Infantis (Brazilian Portuguese) and ChuChu TV Canciones Infantiles (Spanish).

In this episode of Outliers podcast, Chandar talks about his journey from working in the IT sector to building a successful global YouTube company from India.

Credits:
Produced by Anand Murali

Corrections:

Updated at 03:00 pm on May 20, 2019 Update first paragraph to reflect the combine viewership and subscriptions across all the company's channels. The earlier figure related only to the company's first channel.

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