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CavinKare founder on building a culture that lasts

  • Pankaj Mishra
  • July 1, 2019
  • 10:40 am

CavinKare founder on building a culture that lasts

  • Pankaj Mishra
  • July 1, 2019
  • 10:40 am

C.K. Ranganathan quit home and family nearly three decades ago to start CavinKare, a Chennai-based consumer goods startup that once gave the likes of Hindustan Lever sleepless nights. I am not sure how many of you remember the Chik shampoo that came in single-use sachets. The brainchild of Ranganathan’s father, R. Chinnikrishnan, the sachets reimagined distribution of expensive products for India’s middle-class consumers.

While CavinKare is still growing through its ups and downs, its founder’s journey is worth learning from. 

As a schoolboy, Ranganathan used to keep over 500 pigeons at one time, visualising which ones to cross-breed for newer varieties of the bird. Much later, after founding CavinKare, Ranganathan used his power of visualisation to create new product lines. 

“I started as a copycat,” he tells me in this episode of Outliers.

Tune in to learn more from the journey of one of India’s best homegrown retail brands.


Credits:
Produced by Anand Murali
Disclosure:

Disclosure: FactorDaily is owned by SourceCode Media, which counts Accel Partners, Blume Ventures, Vijay Shekhar Sharma, Jay Vijayan and Girish Mathrubootham among its investors. Accel Partners and Blume Ventures are venture capital firms with investments in several companies. Vijay Shekhar Sharma is the founder of Paytm. Jay Vijayan and Girish Mathrubootham are entrepreneurs and angel investors. None of FactorDaily’s investors has any influence on its reporting about India’s technology and startup ecosystem.

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